|
OAS (Organization of American States),
UNCTAD and INDESMAR (Peruvian Maritime Institute) organized a seminar on
strategic port pricing. The objectives of the seminar were:
-
To increase awareness of the role of pricing for
developing commercial plans for port authorities;
-
To provide guidance on establishing tariffs that
promote investment;
-
To provide guidance on pricing that that will
assist in opening new national, regional and international markets;
-
To facilitate the development of special tariffs
that reflect the demands and needs of clients for port services;
-
To identify, analyse and study financial conditions
necessary to set rates for port concession that will promote trade
and investment.
There were 31 participants coming from Colombia, Costa
Rica, Ecuador, Guatemala, Honduras, Nicaragua, Venezuela and Peru.
Officials came from both the public and private sectors and several port
operators provided financial assistance to organize the seminar. The OAS
Commission of Ports offered ten fellowships to participants from the
region.
The seminar was opened by the Executive Secretary of
the Interamerican Committee on Ports from OAS and was closed by the
Peruvian Minister of Transport. UNCTAD provided a manual on strategic
pricing as a guide to assist Port Authorities in reforming the tariff
structure in ports. The Manual explains port pricing in the context of
business pricing. The first chapter describes types of port companies
and their strategies to succeed in a competitive environment. Chapter
two focuses in the financial objectives of port companies and in setting
prices that achieve a satisfactory return on investments. Chapter 3
deals with the marketing objectives and setting prices using the CPV
(Cost, Performance, Value) approach. Chapter 4 reviews the impact of
port prices on users. Finally chapter 5 covers financial clauses for
concessions.
Information on INDESMAR and OAS - InterAmerican
Committee on Ports can be found at www.inconet.net.pe/indesmar
and www.oas.org/cip.
| 
